A sign is the vehicle of meaning
What is semiotics?
The study of signs; born out of linguistics. The study of how things give meaning, not what things mean which is symbolism.
Sign Types
Iconic- e.g a photo, where there is an obvious explicit link
Indexical- e.g smoke being the sign of a fire. It is inferred and can be worked out.
Symbolic- e.g a flag where there is no link at all and it is convention. It has to be learn and codified.
Semiotics is based on codes. It works on cultural convention. Linguistics operate, e.g d o and g = dog which is a signifier of the signified, a dog. Culture operates like a language.
Everything we can analyse as text.
Denotations are the obvious analysis- e.g suit.
Connotations are the linked analysis- e.g businessman
Myth- green and pleasant land (Constable).
Synchronic vs Diachronic
Diachronic: Time based, evolutionary, chain of events, syntagmatic structure.
Synchronic: Snapshot, one instant, instant, paradigms (paradigmatic)
Metaphor vs Metonyms
Intertextuality
Saussure (top right)
Signifier denotation: trophy
Signified connotation: winning
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